I joined Wildbit on a short-term contract to support the product team during a key development cycle, focusing on interface and experience design for their flagship product, Beanstalk. I co-led the design and development of a major new feature, beginning with low-fidelity wireframes and progressing to a fully interactive HTML/SASS prototype. This included designing new UI components that were both highly usable and tightly aligned with the existing style guide. Beyond feature development, I contributed to refining other areas of the Beanstalk product and marketing site. Highlights included a full redesign of the public landing pages — particularly the homepage, pricing, and feature descriptions — where I worked on layout improvements and new content integration. I was also responsible for producing retina-ready versions of all icons used throughout the app. This role marked several firsts for me: it was my introduction to Git and version control systems, and it’s where I first learned SASS in order to contribute meaningfully to a mature, production-level codebase. My time at Wildbit was short but packed with learning, giving me hands-on experience working within a complex, commercial-grade product environment.

Techtopia is a global platform supporting technology companies and entrepreneurs through project incubation, seed funding, mentorship, and a collaborative co-working environment — all in pursuit of their mission to create a "technology utopia." As a Product Designer, I partnered directly with early-stage startups to turn raw concepts into functional, user-centred digital products. I was responsible for end-to-end design — from early brand identity and interface design to user experience strategy and iOS iconography. My role involved close collaboration with founding teams to define layouts, interactions, and content architecture. I helped shape the full design process, offering guidance on product positioning and go-to-market creative as launch approached. While I designed the majority of assets across all projects myself, I occasionally collaborated with external specialists to ensure a consistently high standard of execution.

Freemax Media is a high-volume email marketing agency delivering millions of targeted campaigns daily on behalf of global brands such as Nike, Vodafone, British Airways, BMW, Sky, Napster, and La Senza. In this role, I was responsible for designing bespoke HTML emails, newsletters, and accompanying campaign microsites optimised for both desktop and mobile. Working in a fast-paced, performance-driven environment sharpened my understanding of user experience, particularly in the context of lead generation and conversion-focused design. It was a formative experience that laid a strong foundation for my future in digital and product design — and yes, the Christmas parties were legendary.